Revenue is vanity. Margin is sanity.

YOU DON'T HAVE A DATA PROBLEM.
YOU HAVE A BULLSHIT PROBLEM.

Forty dashboards. Accounts six weeks late. A revenue number everyone claps for and nobody trusts. And still nobody can tell you which platform actually made you money last month. We can. After the fees, freight, ads and refunds — in plain English, while you can still do something about it.

01 / THE MANIFESTO

We got sick of it. Margin Freak does one thing and refuses to be precious about it: it tells you the truth. Platform by platform. Real margin — after the fees, the freight, the ads, the refunds, all the stuff that quietly eats the number you bragged about.

No jargon. No "let me circle back." No charts that say everything and mean nothing. Just the answer. Stop guessing where the money is — we'll show you.

02 / WHY THIS EXISTS

SLTs aren't short of data.
They're drowning in it.

You've got more numbers than ever and still can't answer the one that matters. Here's the gap, in plain figures.

40+
dashboards in the average stack — and not one answers "which platform pays?"
6 wks
how late your management accounts land. The decision's already gone.
1
number that actually matters. Real margin, per platform. We give you that one.
03 / THE BS vs THE ANSWER

What we kill. What we give.

We're pissed off on your behalf. Here's the enemy, and here's the replacement.

THE BS
  • Forty dashboards, zero answers
  • Management accounts six weeks too late
  • Revenue dressed up as success
  • Freight smeared across the wrong month
  • "We think we're profitable on Amazon" — said with no evidence
THE ANSWER
  • One number per platform. Real margin.
  • Today — while you can still act on it
  • After fees, freight, ads & refunds
  • Every cost landed in the right month
  • "Amazon made you 18.4%. TikTok cost you 6." With the receipts.
04 / THE PRODUCT

The Truth Table.

Every platform, ranked by what it actually made you after everything's been counted. Green pays. Red bleeds. No finance degree required.

Platform
Revenue
True margin (after everything)
Verdict
Amazon
£412,800
+18.4%
Pays
Shopify
£286,100
+11.2%
Pays
TikTok Shop
£198,400
−6.1%
Bleeds
eBay
£74,900
−2.8%
Bleeds

That £198k of TikTok "revenue" everyone was high-fiving? It cost you twelve grand. Now you know — before the quarter's gone, not six weeks after.

05 / HOW IT WORKS

Attitude on top.
Rigour underneath.

We can be this cocky because the numbers are bulletproof. Three steps, no consultants.

01

Plug in

Connect your platforms, ad accounts and freight. We pull the real costs — not the ones your P&L forgot.

02

We do the maths

Fees, freight, ad spend, refunds, returns — landed in the right month, against the right platform. The work you've been doing in spreadsheets at 11pm.

03

You get the answer

One Truth Table. Which platform pays, which one bleeds, in plain English. Your evening back included.

06 / THE POINT
"Revenue is vanity. Margin is sanity. The rest is noise. Stop guessing where the money is — we'll show you."
— THE WHOLE PHILOSOPHY, IN FOUR SENTENCES
07 / YOUR MOVE

STOP GUESSING.
WE'LL SHOW YOU.

DROP YOUR EMAIL. WE'LL BOOK A 15-MIN TEARDOWN — NO 40-CHART DEMO, NO "LET ME CIRCLE BACK."

Old school? Email us straight at cam@rebuff.co.uk